Chocolate by Paul Chrystal

Author:Paul Chrystal
Language: eng
Format: epub
Tags: Chocolate: The British Chocolate Industry
ISBN: 9780747813132
Publisher: Osprey Publishing Ltd

A selection of Terry’s famous dark and bitter chocolates: note the emphasis on French branding.

An impressive window display at Terry’s shop and restaurant in St Helen’s Square, York. The building still exists and displays the Terry name on the metal window ledges and on the facia. Betty’s Tea Rooms continues to thrive directly opposite today.

Terry’s factory in Bishopthorpe Road, York.

A Terry’s poster with a typically coy girl doing the promoting.

Modern wrapper for the famous Terry’s Chocolate Orange.

In 1926, under the auspices of Frank and Noel Terry (Thomas’s son), the company moved again, to the purpose-built Chocolate Works in Bishopthorpe Road, which still stands today. The site covers 14 acres and the tower is 135 feet high. Between the years 1918 and 1938 revenue doubled, and the number of employees stood at 2,500 in 1937, 60 per cent of whom were women. These increases were due in part to the launch in 1932 of All Gold and Chocolate Orange. The famous Chocolate Orange started life as the Chocolate Apple (phased out in 1954) and at one point one in ten Christmas stockings reputedly contained a Terry’s Chocolate Orange.

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